10 Best Makeup Brands in 2023 – Makeup And Skincare Developement

Best Makeup Brands

Want to update your makeup collection with the latest products which are Best Makeup Brands in 2023? Look no further than our guide to the best makeup brands.

At First Blush

From Best Makeup Brands to cruelty-free products, there’s so much choice available from the beauty industry that it can be hard to know where to start. Should you buy cosmetics from the latest celebrity brand or stick to the cult classics?

Different factors can influence your decision—including whether a brand tests on animals or creates colors that are suitable for every skin tone. One way to narrow down your options is to choose from the best-performing brands. 

We tested and reviewed the top 10 best makeup brands to help you choose the right one for you. Find out how we decided on our top 10 and how brands are adapting to match the latest beauty trends.

Best Makeup Brands

Sustainable and eco-friendly makeup brands

Besides the desire for Best Makeup Brands, there is a growing trend for sustainable and eco-friendly makeup products. Brands such as Bobbi Brown and Clinique are finding ways to use recyclable packaging. 

MAC Cosmetics has a recycling program where you can return six empty MAC makeup products in exchange for a free lipstick.

In the 21st century, we have come a long way in developing safe and healthy products that beautify us while taking care of our skin. Makeup has become an art form, representing freedom of expression and individuality instead of being a sign of belonging to a certain tribe or group. Let’s have a look at all the different makeup products that are popular and available in the market today.

Innovations and New Technologies in the Makeup Industry

With many of us now shopping online, it’s no surprise that online beauty brands want to replicate the personalized experience we can get in a physical store. AI (artificial intelligence) technology is helping to achieve this. 

Companies such as MAC and Too Faced use AI to let you virtually try on products by uploading a photo of your face. To personalize your experience of buying cosmetics online, brands such as Clinique have also introduced virtual appointments where you can book a free consultation with an advisor. Let’s talk about Best Makeup Brands of 2023-2024.

10 Best Makeup Brands in 2023

Colour Pop

ColourPop -A staple for bold, colorful, and well-pigmented makeup palettes. They sell cruelty-free, high-quality cosmetics at an affordable price.

  • Only sold on ColourPop.com and in Ulta stores
  • Free shipping on orders $30+


Clinique -100% fragrance-free makeup and skincare developed by dermatologists.

  • Stocked in many department stores on and offline
  • Free standard shipping


MAC Cosmetics -A leading makeup authority, MAC is ideal for trendy products and diverse shades.

  • Shop in over 100 MAC stores across the US
  • Free shipping on orders $35+

Fenty Beauty

Fenty Beauty -Launched by superstar Rihanna, Fenty Beauty revolutionized makeup with its wide range of foundations—with colors to match all skin tones.

  • In-store and offline in Sephora, Ulta, and Kohl’s
  • Free standard shipping

Bobbi Brown

Bobbi Brown Cosmetics -A luxury skincare and makeup brand that celebrates individual beauty. Products are designed for a natural look.

  • Shop in-store and offline at major beauty outlets
  • Free standard shipping

Estee Lauder

Estée Lauder -Since the 40s, Estee Lauder has created high-quality makeup, skincare, and fragrance, including the iconic Advanced Night Repair Serum.

  • Shop in-store and offline at major beauty outlets
  • Free standard shipping

Too Faced

Too Faced -Too Faced promote fun, cruelty-free, and unique cosmetics that are popular with beauty influencers.

  • Shop in Sephora stores and online
  • Free shipping on orders $50+


Tarte -Cruelty-free makeup and skincare. The brand Tarte uses natural, high-performance ingredients. Popular for its iconic concealer.

  • Shop online and in-store in Ulta and Sephora
  • Standard shipping costs $6


NARS -Highly pigmented with rich and bold color, Nars is a cult classic makeup brand that sells a vast range of items.

  • Online and in-store at popular beauty outlets.
  • Free shipping on orders $35+


NYX Professional Makeup -As a drugstore brand, NYX offers professional makeup at a friendly price point. The brand creates trend-driven products.

  • Free shipping on orders $30+
  • Shop online and in stores like Ulta and Target

Social media, technology, and ethical issues such as sustainability are all impacting how we purchase makeup. The best makeup brands that have made it into our top 10 are having to find ways to keep up with these demands, whether that’s formulating trend-driven products—like NYX Professional Makeup—or are offering recycling initiatives—like MAC Cosmetics.

How Did We Choose the Best Makeup Brands?

To create our list of best makeup brands, our expert team reviewed and compared each option. We also used our unique algorithm—a set of computer-generated instructions—to analyze four different parameters:

  • Consumer engagement
  • customer feedback
  • brand reputation
  • features/benefits.

Bottom Line

Our research shows that the top 10 best makeup brands are not only formulating high-quality products but are also offering personalized experiences and supporting social concerns.

Best Makeup Brands

What To Look For in Makeup Brands 

Before making your next cosmetic purchase, decide what factors are important. For instance, do you want to purchase from totally cruelty-free makeup brands or choose vegan cosmetics? Would you mind buying from a brand that doesn’t offer a lot of shade inclusivity, which could affect your color match?

Overall, performance is key to helping you choose the right brand. Check reviews and product descriptions to see if a company prioritizes long-lasting and high-performance formulas. Because of the many brands on the market, you can buy quality products at an affordable price.

Frequently Asked Questions

Which brand of makeup is best?

While our analysis lists ColourPop as the best makeup brand, this also depends on what you are looking for. For instance, if you want an affordable, trend-driven brand, NYX could be ideal for you.

We find the 10 best options, so you can make informed decisions on tons of products and services.

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